Marketing Manager - Healthcare Recruitment & Retention

 Req ID: 208991
Location: Provincial Zone, Flexible within the Province 
Department: Recruitment Services
Type of Employment: Temporary Hourly FT long-assignment (100%) x 1 
Management/Non Union Position
Posting Closing Date: 10-Sep-25

Nova Scotia Health is the largest provider of health services in Nova Scotia, with some specialized services also offered to clients throughout Atlantic Canada. We’re on a mission to achieve excellence in health, healing, and learning through working together, which is reflected in the hospitals, health centres, and community-based programs we operate across the province. Our passionate team of professionals provides a variety of high-quality inpatient and outpatient services including academic, tertiary, and quaternary care, as well as continuing care, primary health care, public health, and mental health and addictions. Join a diverse team of innovators, collaborators, and creative thinkers today.

Nova Scotia Health employs professionals in all corners of our beautiful province. We believe there's a place here for everyone to call home, from vibrant cities with exuberant nightlife to quaint towns with picturesque trails. The work-life balance that comes with a Nova Scotia Health role means you'll have the time to explore, discover, and participate in that coveted Atlantic lifestyle. Visit us today and check out www.novascotia.com to see why more people from across the globe are moving here.

About the Opportunity

Reporting to the Leadership within Recruitment Services, and Physician Recruitment. We are seeking a talented and experienced Marketing Manager to join our healthcare recruitment team. As the Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to attract healthcare professionals and engage with our client base. This is a unique opportunity to make a significant impact in the healthcare recruitment industry and contribute to the growth and success of our organization. 

This position is work from home with occasional travel to healthcare facilities, office-based meetings, industry events, and job fairs across the province. 

Responsibilities

People Manager:

• Lead and support a small, dynamic marketing team, providing day-to-day guidance, setting clear priorities, and ensuring alignment with overall business objectives and brand strategy.
• Foster individual growth and team development, offering regular coaching, performance feedback, and opportunities for skill-building to drive creativity, accountability, and results.

Develop, Implement and Evaluate Marketing Strategies:

• Create and execute comprehensive marketing strategies to promote career pathways and opportunities.
• Identify target audiences and tailor marketing campaigns to attract healthcare professionals across various disciplines.
• Develop evaluations for continuous improvement.
   

Content Creation and Management:

• Generate compelling and relevant content for digital and traditional channels, including social media, email campaigns, blogs, and website content using multimedia options.
• Manage and update content on the company website and intranet to ensure accurate and up-to-date information.

Brand Development:

• Strengthen and maintain a strong brand presence in the healthcare recruitment industry and among healthcare professionals across all facilities
• Ensure consistency in branding across all marketing materials and communication channels.
   

Digital Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, and social media advertising.
• Utilize Google Analytics at an advanced level to deliver performance driven results and communicate findings to stakeholders. 
   

Event Planning, Support and Participation:

• Advertise industry events, conferences, and job fairs to enhance brand visibility and attract top talent.
• Tradeshow development and collateral development to align with the recruitment and retention strategies. 

Client Engagement:

• Collaborate with the internal teams to create marketing strategies that supports client acquisition and retention efforts.

About You

We would love to hear from you if you have the following:
 

• A bachelor’s degree in a relevant field of study: Marketing, Advertising, Business, Design, Communications, or a related field.

• Minimum of five years relevant experience in the marketing sector

• Certification in digital marketing, inbound marketing, social media advertising, graphic design, Google Analytics, or other relevant areas an asset.

• Familiarity with Web OS like Drupal and HTML5.

• CRM contact management experience, including developing and working in CRM.

• Comfort with Adobe Creative Suite to edit and create ads and design collateral for promotional materials, knowledge of branding and brand strategy.

• Proven experience in marketing within the healthcare or recruitment industry.

• Strong understanding of digital marketing strategies and tools.

• Ability to work independently and collaboratively in a fast-paced environment.

Please ensure your resume is up to date and includes all relevant education, experience, training, and certifications.

Hours

• Long Assignment Full-time position; 75 hours biweekly
• Approximately 12 months

Compensation and Benefits

$46.36 - $57.95 hourly

Successful candidates may be eligible for our benefits package which includes health, dental, travel, long-term disability, and life insurance coverage as well as a defined benefit pension plan. 

Once You've Applied

Thank you for your interest in this position. Only those applicants selected for an interview will be contacted. 

Nova Scotia Health is committed to being a workforce that is free of discrimination, values diversity, and is representative, at all job levels, of the people we serve. We encourage all qualified applicants who self-identify as Indigenous, Black/African Nova Scotian, Persons of Colour, Foreign Nationals/Newcomers, Persons with Disabilities, 2SLGBTQIA+ to apply and self-identify.